At Apple's iPhone event Tuesday, the company unveiled a range of new phones spearheaded by the flagships it just announced: the iPhone 12 Pro starting at $ 999 and the iPhone 12 Pro Max starting at $ 1,099. The new 5G-capable devices have an all-screen Super Retina XDR display, the A14 Bionic chip, a ceramic shield front cover, a LiDAR scanner and of course the best camera system in the iPhone line.
iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB configurations and four stainless steel finishes including graphite, silver, gold, and Pacific blue.
Of course, 5G will be one of the biggest selling points for the devices as the new technology increases the speed, which means faster downloads and uploads, higher quality streaming, more responsive gaming and faster responses in apps, among other things.
Of course, some of the immediate demand for new 5G phones can be tempered by the coronavirus pandemic, which is causing economic hardship for many – especially in markets like the US, where the virus is still spiraling out of control. Home users may also not feel the strong need for an instant technology update like they did before the pandemic, as many now spend more of their time indoors with their home WiFi.
According to Apple, the iPhone 12 Pro models in the US can reach speeds of up to 4 Gbit / s even in densely populated areas. A “Smart Data” function also helps with the transition to faster speeds by intelligently balancing data usage and battery power in real time.
The new devices also include the A14 bionic chip with a 16-core neural engine – for an 80% increase in performance, according to Apple. It can perform 11 trillion operations per second and is faster and more efficient than previous iterations.
Aesthetically, the new iPhones will also look a little different.
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max now have a flat design and a borderless OLED display with reduced bezels. These "more angular" edges give the device a more classic look, reminiscent of older iPhone models.
With the Pro Max, the iPhone has the largest screen of all time and the highest resolution with almost 3.5 million pixels.
The back of these new devices is made of matte glass and the phone has a stainless steel band around the edges. What is new, however, is that Apple calls it "Ceramic Shield". This harder front cover is said to improve the "fragility", so to speak, which Apple says improves drop performance four times over the iPhone 11 Pro. (Oh we'll see!)
The iPhone 12 Pro models are also waterproof up to 6 meters for 30 minutes (or the so-called IP68 rating).
Another big reason why people choose the high-end models is of course the camera system.
This time it is supported by a new image signal processor (ISP), the A14 Bionic, according to Apple. The models will be equipped with "Apple ProRAW" later this year. This format combines the multiframe image processing and computer photography capabilities of Apple with the versatility of the RAW format. In practice, this means that users can have creative control over color, detail, and dynamic range both natively on the iPhone and using third-party photo editing tools.
The iPhone 12 Pro also features a new wide-angle, 7-element lens camera with an ƒ / 1.6 aperture, the fastest currently available in the iPhone range, and promising improvements to video and photos in low light. The ultra wide camera has a field of view of 12 degrees, while the telephoto camera has a focal length of 52 mm, which increases the optical zoom range by 4 times.
The iPhone 12 Max offers a 47% larger sensor with 1.7 μm pixels for an 87% improvement in low light, according to Apple. It also has the ultra wide camera and a telephoto camera with a focal length of 65mm for a 5x optical zoom range.
The night mode has now been extended to TrueDepth and Ultra Wide cameras. The time-lapse in night mode promises sharper videos, better light trails and more even exposure when used with a tripod.
Deep Fusion is now faster too, and Smart HDR 3 is an update for more realistic images, says Apple.
For videos, the new models offer HDR videos with Dolby Vision, up to 60 fps and improved video stabilization. Users can even share their 4K Dolby Vision videos on AirPlay.
The LiDAR scanner, which is important for AR (Augmented Reality), is also new.
The improvement here means a faster and more realistic AR with a 6-fold improved auto focus in poor lighting conditions. This could lead to interesting new apps and experiences within apps such as: B. Snapchat filters. (We briefly spotted Snapchat in the demo, although it wasn't specifically mentioned.)
Another consumer-friendly feature of the new iPhone models is MagSafe, which helps with wireless charging and allows users to snap up magnetic accessories like Apple's new leather wallet with MagSafe. These will go on sale on October 16, along with the MagSafe Charger and the iPhone 12 Pro silicone case and the clear case. Leather bags will go on sale on November 6th. A MagSafe Duo charger and a leather case will follow later.
Pre-orders for the iPhone 12 Pro will begin on Friday October 16 and availability will begin on Friday October 23. The iPhone 12 Pro Max will be available in stores from Friday, November 6th and Friday, November 13th.