Bristol's Brightpearl is elevating $ 33 million for the Sequence C, led by Sage, to enhance its platform for retailers

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Brightpearl has raised $ 33 million to help retailers streamline their business and increase sales. This Series C round was led by Sage, who poured $ 23 million into the British company. Previous backers Cipio Partners, Notion Capital and Verdane also attended and invested $ 10 million.

Based in Bristol, UK, the startup has a platform for financial management, CRM, fulfillment, inventory and sales order management, purchasing and supplier management, warehousing and logistics.

Sage is now taking a seat on Brightpearl's Board. A statement said: “Sage and Brightpearl will work together to help retail and e-commerce customers take advantage of the best cloud finance and retail management solutions and guide them on their digital journey. The partnership with Brightpearl is in line with Sage's broader strategy of investing in complementary high-growth cloud-based software applications. " Brightpearl already has partnerships with Shopify, eBay and Amazon.

In a statement, Derek O'Carroll, CEO of Brightpearl said, “We are excited to establish this new relationship with Sage to further support our retail customers and accelerate Sage and Brightpearl's strong presence in the UK and US. Brightpearl's solution offers significant benefits in automating retail processes, enabling global retailers to save time and deliver great and fast end-to-end customer experiences. "