Richard Socher, Former Salesforce chief scientist who helped build Einstein's artificial intelligence platform, faces a new challenge – and it's a sucker. Socher wants to correct the consumer search and today announced you.com, a new search engine that will take on the mighty Google.
“We build you.com. You can go there today. And it's a trustworthy search engine. We want to work on having more click confidence and less click bait on the internet, ”he said. He added that in addition to trust, he also wants to build kindness and facts, three worthy but difficult goals.
He said there were several key issues that led him and his co-founders to develop a new search tool. For starters, he says that there is too much information and no one can possibly process it all. In addition, when you find this information, it is impossible to know what to trust and he believes the problem is having a huge impact on society as a whole. When we navigate the internet in 2020, the issue of data protection will play a huge role, as will the balance between convenience and data protection.
He believes his background in AI can help with a consumer-centric search tool. For starters, while general in nature, the search engine focuses on complex consumer purchases that require you to open multiple tabs to compare information.
“The biggest impact we can have in our lives right now is building a trustworthy search engine with superpowers of AI and natural language processing to help everyone with the various complex decisions of their life, from complex product purchases to general ones You can also make decisions, ”he said.
While Socher knew about the details and preferred to wait for GA in a few months to share more, he said he wanted to differentiate himself from Google by not relying on advertising and knowing what you know about the user. He said he learned by working with Marc Benioff at Salesforce that you can make money and still build trust with the people who buy your product.
He certainly recognizes that taking on an incumbent incumbent is difficult, but he and his team believe that by building what they believe is fundamentally different, they can equip the incumbent with a classic "innovator" 39; s Dilemma 'game by doing something that's hard for Google to reproduce without undermining the primary revenue model.
He also sees Google running into antitrust issues in the future, which could help create an opening for a startup like this one. "I think a lot of things Google [has done] will be a little harder for them to deal with with the threat of antitrust law," he said.
He admits that elements of trust and accuracy could become difficult, as social networks have found. Socher hinted at a few social sharing elements to be built into the search tool, including the ability to create your own custom you.com URL with your name on it to make this sharing easier.
Socher said he has financial resources and a team that are actively working on the product together, but would not disclose how many or how many employees there are at this point. He said Benioff and venture capitalist Jim Breyer are key supporters and he would have more information to share in the coming months.
For the time being, if you're interested, you can head over to the website and sign up for early access.