In one fell swoop, WarnerMedia eliminated the status quo in Hollywood and turned the schedule for 2021 upside down. Not quite. By shifting theatrical releases to physical and digital theaters from 2021, the AT&T subsidiary gave us a reason to sign up for the HBOMax streaming service. With a simultaneous window of one month per title, the idea is that the vaccines set the timeline for a viable return to movies plus popcorn.
Streaming opened the lock on our way into the future. Even Donald Trump believes it. Given the networks' open refusal to comment on the election, he went to Facebook Live to produce “press conferences” with his own cameras and no press. These shows are set to boost contributions of $ 200 million (so far) to fund an essentially uninterrupted infomercial campaign for the 2024 election. One problem: I don't think it will work.
Instead, millions of Americans will begin to convert work from home into life through work. Digital networks like Zoom are becoming a highway to turn ideas into post-pandemic realities. When the vaccines take root we will inexorably restore the dream of mobility, the feeling of being down the streets in search of our dreams. Only this time do we take our families, friends and colleagues with us. The rise of digital devices and notifications is disrupting old business models and replacing them with the next best workflow.
We know what the office offers us: a place for corridor discussions that use the elastic essence of the team. It's based on inspiration, camaraderie, shared values, and just plain good timing. Do not you believe me? Ask someone how their parents met. In the rush to virtualize the hallway call, we miss the fact that it's really the only thing that works by default. The notification channel dominates our attention and overall who we give it to in order to achieve successful business results.
Zoom is a perfect example of hallway serendipity. A very simple getting started process starts with the click of a notification. If you installed the Zoom client, you are in. If you do not start the download, then you are in. Zoom takes care of which device you use, what software tools are required to bring multiple people together across time zones and latencies, and in our case provides the recording and switching of tools to stream the meeting over the network. If you can't create the scene in real time, you can postpone the time until later.
How does Hollywood compete with that? The short answer is, don't. HBO says the old way of business is over. It may look like it's going back to the good old days of the Saturday afternoon matinee (and it will be), but the way it will happen is digitally shaped. If you are immersed in the zoom economy, learn about this channel first. Messages, pitches, reminders, delivery arrivals, early voting, anything that can alert you most efficiently will be successful. If the networks you use offer effective service and empathetic, trustworthy processes, they will be rewarded with your attention.
HBO decided to do a vaccine study that would deliver a dose of what will be next to a placebo, which has worked so far. Same product, two different experiences. What they really say is: at some point we will feel safe enough to return to the theater. But will we? Sure, for the great experiences, the blockbusters, the roar of laughter and the mutual relief of having made it. But this blockbuster isn't the experience we crave, and the new shared streaming watercooler experience has joys and powers of its own.
How else do you explain the success of streaming shows like The Queen & # 39; s Gambit, in which millions of us see a little story about a young girl's path to becoming a chess star. A chess movie? You can bet on it. Or The Crown, which contains blatant stories about the royal family with a central truth proclaimed by the show's writer. In other words, if I tell the essential truth about these people, I can make up for the dialogue. These shows are what the blockbusters can't deliver, the emotional truth that calms us down when we protect ourselves on the spot. HBO relies on this model and the blockbusters when they are safe again. Make America Safe Again.
The Gillmor Gang – Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary, and Steve Gillmor . Recorded live on Friday, November 29th, 2020.
Produced and directed by Tina Chase Gillmor @tinagillmor
@radice, @mickeleh, @denispombriant, @kteare, @brentleary, @stevegillmor, @gillmorgang
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