Google acquires dataform, the British startup that helps corporations handle information warehouses

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Data form, A start-up in Great Britain that set up what is known as an "operating system" for data warehouses was tacitly taken over by Google's Google Cloud division.

The terms of the contract are not disclosed, although I understand that it is mostly a takeover, although the founders – both ex-Googlers prior to founding Dataform – achieved good results. It's not just about talent, however. Google is also said to have been very interested in the company's product. In fact, "Dataform Web" is now being offered free of charge.

A source with knowledge of the business described it as a very decent result for the founders of Dataform, Lewis Hemens and Guillaume-Henri Huon. I also understand that Dataform was well on its way to developing a Series A, so there were definitely other options.

Dataform, an alumni of the Silicon Valley Accelerator Y Combinator and supported by LocalGlobe, set out to help data-rich companies gain insights from the data stored in their data warehouses. Mining data for insights and business intelligence typically requires a team of data engineers and analysts. Dataform wanted to simplify this task and, in turn, make it faster and cheaper for companies to use their data to the full.

By joining Google Cloud, the team should be able to continue this mission. In general, the room is hot right now, including Snowflake's successful initial public offering.

"After several discussions with the Google Cloud team, it became clear that we are very focused on providing analysts with the right tools and technologies to capitalize on what we all perceive as a missed opportunity in existing solutions," writes Guillaume- Henri Huon on the Dataform website.

“At the same time, as a team of only 7 employees, we had more ideas than people or resources to implement in a complex, highly competitive and rapidly changing market. Every quarter we wanted to do so much more than we could accomplish. With the support of the BigQuery and Cloud Analytics teams, and our shared line of thought and effort, we felt we can do something greater together than we can separately. "