Guardian: Purely in promoting to save lots of the world from local weather change


Polish steak advertisement around 1928, modified. shortcut

Guest essay by Eric Worrall

According to a think tank report, excessive advertising is fueling materialist consumerism that is contributing to the destruction of the world through global warming. But in my opinion this is a barely disguised attack on freedom of expression.

Purely in advertising to address the climate crisis, report urges

Industry promotes materialism and increases sales of climate-damaging products, according to a study

Sandra Laville
Fri 27 Nov 2020 17.00 AEDT

As consumers prepare to spend billions on Black Friday, advertising needs to be controlled and changed to lessen its impact on the climate, according to a report released.

The report by the New Weather Institute Thinktank and the charity We Are Possible examines how advertising is indirectly contributing to climate change and the environmental emergency.

According to the report, the advertising industry has so far eluded its role in contributing to climate change. Tim Kasser, professor emeritus of psychology at Knox College, Illinois who co-authored the report, said there is ample evidence that it would be advisable to make progress in combating and reversing the climate and environmental degradation practices of the advertising industry restrict and change.

“This report argues that there is enough solid empirical evidence to support the conclusion that the advertising industry is indirectly contributing to climate and environmental degradation by promoting materialistic values ​​and goals, the consumptive work and spending cycle, and the consumption of two Illustrative products namely promotes beef and tobacco, ”wrote Kasser.

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The summary of the report;

The role of advertising for the climate and ecological degradation

Many industries are recognized as directly and indirectly climatically and ecologically questionable. So far, however, the advertising industry has largely escaped accountability. This report tries to fill the void by examining four ways that advertising indirectly causes such damage. In particular, it reviews the scientific literature showing that materialistic values ​​and goals, the consumerist work and spending cycle, and the consumption of two illustrative products (namely beef and tobacco) are each a) promoted by advertising and b) causing different forms of Environmental damage. It is likely that similar dynamics will emerge for other products, services, and experiences. These empirical evidence therefore support the conclusion that if mankind is to make progress in combating and reversing climate and environmental degradation, it would be advisable to contain and change advertising industry practices.

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The author Tim Kasser is Professor Emeritus of Psychology at Knox College, USA, author of several books including Hypercapitalism (2018) and The High Price of Materialism (2002), and Associate Editor of Psychology and Consumer Culture (2004). He is research advisor to the Badvertising Campaign.

While limiting advertising may be a great idea, especially since we all endure the frenzy of Christmas marketing, I see this whole idea as a barely disguised attack on freedom of speech.

I'm not denying the harm that tobacco is causing, but once you have laws regulating what people are allowed to advertise based on the nebulous climate damage the products are said to cause, it doesn't take much effort to abuse those laws to help others Regulating forms of language B. advocating political opposition to renewable energies on the grounds that the speaker is “promoting” activities or ideas that are harmful.

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