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It's the world of google. We simply dwell in it.

Outside of smartphones, Google is the dominant force on our PCs. It is estimated that more than 65 percent of us use Google's Chrome web browser. In education, our schools have selected the Chromebook, low-cost personal computers with Google's operating system, as the most widely used technical tool for students.

Briefly, YouTube is by far the largest video hosting platform. Period. Approximately 215 million Americans watch YouTube and spend an average of 27 minutes a day on the site. According to eMarketer, this is 22 minutes a few years ago.

Another way to watch Google videos is through YouTube TV, a streaming service that offers a modest bundle of television channels. YouTube TV was released in 2017 and, according to Google, had more than two million users last year. That's not far from Sling TV, a similar parcel service launched by Dish in 2015 that had around 2.6 million subscribers last year.

If you've recently bought an internet connected device for your home, Google is probably behind it. Finally, the company offers Google Home, one of the most popular smart speakers powered by Google's virtual assistant, and owns Nest, the smart home brand that makes internet-connected security cameras, smoke detectors, and thermostats.

We interact with Google a lot, even when using an app that doesn't have a clear connection. This is because Google is providing the cloud infrastructure or server technology that we can use to stream videos and download files for other brands. If you use TikTok in the US, guess what: you are in the Google cloud. (TikTok may soon switch cloud providers under a contract with Oracle.)

Even Mr Weinberg, who has left Google, said he was unable to completely shake its services. He said he still occasionally saw videos hosted by Google when there was no alternative.

"If someone sends a video that I need to watch, and it's only on YouTube, that's just the reality," he said.

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