GoGet, a Malaysian on-demand work platform, announced today that it has raised a $ 2 million Series A under the direction of Monk & # 39; s Hill Ventures. The platform currently has 20,000 gig employees known as "GoGetters" and 5,000 companies including Lazada Malaysia, IKEA Malaysia, Foodpanda and the flower delivery service BloomThis.
While Malaysia has other on-demand work platforms, including Supahands and Kaodim, each has its own niche. Supahands focuses on online chores while Kaodim offers professional services such as home repairs, catering and fitness training. Go get it is more like TaskRabbit in that GoGetters handles errands or temporary work like deliveries, moving large items, catering at events, data entry, and office management.
Chief Executive Officer and co-founder Francesca Chia founded GoGet in 2014. The startup chose to focus on gig workers because of a job gap in the Association of Southeast Asian Nations (ASEAN), she told TechCrunch.
"Today, most of the ASEAN labor market is low- to intermediate-skilled, and the majority are not protected by job security, future career paths and financial services like insurance and savings," she said. "At the other end of the spectrum, over 70% of the workforce in ASEAN comes from SMEs who want to scale without scaling their full-time costs and who struggle to train and maintain a reliable workforce."
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GoGet aims to fill that void by connecting companies with verified flexible employees, she added. GoGetters can switch between different work categories, which, according to Chia, offers the opportunity to learn new skills. Organizations get administrative features, including the ability to list the GoGetters they want to work with again, and tools for hiring, training, and paying.
The Serie A is used to expand GoGet in Malaysia. One of the things that many companies whose business models revolve around the gig economy have to grapple with scaling up is workers frustrated by unequal work, low wages, and the lack of benefits they would get as a full-time employee are. In California, for example, this has sparked a political battle as companies like Uber, DoorDash and Lyft try to roll back laws that would force them to categorize more gig workers as full-time workers.
Chia said GoGet's "vision is to bring flexible work to the world in a sustainable way." Part of that is giving GoGet gig employees access to benefits like on-demand savings and insurance plans similar to those of full-time employees. The GoGet platform also offers career building capabilities, including online training and networking tools, so employees can prepare for jobs that require different skills.
GoGet's short-term plan is to focus on growth in Malaysia but eventually plans to move into other ASEAN countries as well.
In a press release on the investment, Kuo-Yi Lim, Co-Founder and Managing Partner of Monk & # 39; s Hill Ventures said: “The nature of work is being redefined as companies and workers seek both flexibility and fit. This trend has been accelerated by the pandemic as businesses change in response and require a more resilient workforce. GoGet offers a community of motivated and well-trained employees. More importantly, the platform extends the company's human resource management systems to ensure quality, compliance, and seamless workflow. "