J.T. O'Donnell has been Helping people manage their job search and career path for almost 20 years. But only recently has she started giving professional advice on TikTok.
Their videos deal with F.A.Q.s job seekers, for example, whether it is good to work for a hiring manager; how to write an impressive (but not self-glorifying) resume; and what to do if a potential employer haunts you.
Ms. O’Donnell, 52, is one of several career coach influencers who provide bite-sized advice on TikTok. She joined the app in December but didn't start regular releases until March. When the pandemic started and millions of people saw their jobs disappear and their career opportunities shrink. Seven months later, she has more than 900,000 followers.
Although she runs a coaching company and blog, writes a syndicated newspaper column, and is part of LinkedIn's influencer program, Ms. O’Donnell said TikTok helped her reach new audiences.
"The TikTok audience is very different from the LinkedIn audience, and that was very important to me," she said. The users are much younger and many of them have yet to pursue career paths or even think about what they would like to do.
In addition to TikTok tips, she runs “micro-payment events” through her company, Work It Daily: six and a half hours of live job search summits for $ 10, weekly four and a half hour bootcamps for $ 7, and video tutorials, templates, and books for $ 5. The idea is to improve access to information and empower people from different backgrounds in the job market.
Other creators who take responsibility for career skills include Madeline Mann, 28, known as the Self Made Millennial; Jenny Logullo, 26, career coach; and Cathryn Patterson, 42, a former tech executive who describes herself as "America's Favorite Career Mom."
Tomas Del Razo, 28, who lives in Los Angeles and follows Ms. Patterson, said Ms. Patterson's TikTok account "provides tools and information that will be beneficial to people unemployed or looking for an escape during these times."
Julian Parra, 22, former Peer Career Ambassador at Babson College in Wellesley, Massachusetts, posts as @youknowitjulian on TikTok, where he has more than 136,000 followers. "I realized that this type of content was almost necessary for career development because people might just want a short video to get the information they need in the easiest possible way," he said.
Mr. Parra now works as a quotation manager at IBM and earns around $ 1,000 a month on the side, primarily from his resume, cover letter and LinkedIn services. He also receives a small addition to his income from the TikTok Creator Fund, which supports eligible users who apply.
This trend is hardly restricted to the US. In the UK, the Prince & # 39; s Trust – a charity founded by Prince Charles to support young job seekers – has partnered with TikTok to help young people navigate their careers.
Shadé Zahrai, a 32-year-old Australian career strategist, has garnered more than 456,000 followers on TikTok since joining in April. "If you can only help one person, it has been a great day and you can help masses of people with these platforms," she said.
Fui June Loo, 22, came across Ms. Zahrai on her For You page. After following her advice in an interview for a leadership position in digital marketing in Malaysia, she secured her first full-time job. "TikTok is really helping, especially for new graduates, when we're living through this pandemic," said Ms. Loo. "It's pretty hard and we don't know what to expect from the world of work."
Ms. Zahrai's company has started responding to inquiries from C.E.O.s and Fortune 500 companies they found through TikTok, and she said the coaching side of her business has grown significantly due to requests from the app. She noted that she had received many questions from people who felt overwhelmed by the uncertainty about their future.
"What I find is a real desire to seek advice from someone you can trust," said Ms. Zahrai. "It's almost like having a mentor or advisor in your pocket."