WhiteHat Jr's founder is submitting a $ 2.6 million defamation lawsuit in opposition to critics


Karan Bajaj, an Indian entrepreneur who teaches meditation and invites others to live a life away from the noise in his recently published book, is following his startup's most vocal critic.

Bajaj, founder of children's coding platform WhiteHat Jr., has filed a defamation lawsuit against Pradeep Poonia, an engineer who has publicly criticized the company for its marketing tactics, the quality of the courses on the platform, and the aggressive shutdown of such feedback.

In the lawsuit demanding Bajaj $ 2.6 million in damages, Poonia was accused of infringing trademarks and copyrights of WhiteHat Jr. real estate, defaming and disseminating misleading information about the startup and its founder and access the company's private communications app.

The lawsuit also accuses Poonia of publicly sharing the phone numbers of WhiteHat Jr employees and making strong allegations such as comparing the startup's marketing tactics to "child sexual abuse."

The lawsuit, riddled with spelling and grammatical errors, also shows how little criticism WhiteHatJr, a startup from India's second most important startup Byju & # 39; s, is willing to accept.

According to internal posts on a Slack channel shared by Poonia, WhiteHat Jr, the startup has aggressively used copyright protection to get a lot of unflattering feedback on the startup over the past few months.

The suit also gives cause for concern that Poonia WhiteHat Jr. has accused of "murdering" an imaginary child mentioned in one of his previous advertisements.

A 12-year-old kid named "Wolf Gupta" appeared in previous WhiteHat Jr. ads claiming the kid got a lucrative job on Google. The child does not exist, say Bajaj's lawyers in a suit. Ironically, that was also the point that Poonia, who has long tried to find more information about this kid, made in his tweets.

Further reading:

Anger against the machine: behind Byju's quick silence of dissent (The Ken)

India's WhiteHat Jr is startup hell (The Morning Context)

WhiteHat Jr and the Curious Case of Disappearance of Dissent (Forbes India)

Advertising agency asks WhiteHat Jr to run ads (Forbes India)